As a copywriter my first role is to get audience attention, then persuade that particular audience to purchase.
One of the beauties of the being a Copywriter is I get the inside angle on so many different products or services.
It could be a car, a loaf of bread, a hotel group, or a famous burger.
As it happens I have worked for many car companies (including Nissan, BMW, Kia), MCambridge bread, BurgerKing and a string of different hotels from Travelodge to Fitzwilliam Hotel to Manor Hotel Group.
My tools are the 26 letters of the alphabet. Whatever the medium, be it radio digital and so on, the alphabet remains unchanged.
My experience has shown that I get to the kernel of the challenge quicker than most.
Saves time. Saves money.
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